Quotes and thoughts

Great products make everyone a marketing genius.
Bob Hoffman


If you expect people to be logical, you're barking up the wrong species.
Bob Hoffman


I'm tired of having a lifestyle. Can't I just have a life? And do I really need a personal brand? Can't I just be a person?
Bob Hoffman


There are two kinds of people: people who simplify things and people who complicate them.
Bob Hoffman


One of the keys to being successful in the advertising business is to target the 'heavy user'. By heavy user, I mean the high value customer who spends a lot of money in your category.
Bob Hoffman


Most consumer behavior is not mysterious or difficult to understand. Most consumers behave in ways that are perfectly obvious. Here it is in a nutshell: One third buy because it's cheaper. One third buy because they believe it tastes (works, looks, smells) better. One third buy because they like the brand better.
Bob Hoffman


Creativity is very important in advertising. Strategy is very important in advertising. But, I'm sorry people, there is something much simpler and much more basic that is more important in producing successful advertising. It's this: Be specific.
Bob Hoffman


Artists' work used to be among the most highly valued of commodities. This is no longer true.
Bob Hoffman


One way to make your freelance services more attractive is to price them on a project basis, or on a longer term basis. Instead of quoting an hourly rate or a day rate, quote a project rate or a monthly rate.
Bob Hoffman


The consumer has become resistant to marketing, right? Bullshit. Here's what the consumer has become resistant to: generic, undifferentiated products supported by smug, benefit-free advertising.
Bob Hoffman


It's easy to support peace. It's hard to oppose evil.
Bob Hoffman


There is a difference between knowing the name of something and knowing something.
Richard Feynman


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Arts and expression + Quotes and thoughts